These are the most common questions I am asked from show organizers & exhibitors!
Producing Quality Entertainment Since 1981
P.O. Box. 7021
Gulfport, MS  39506
228-831-3020
"I hope these tips can help you to have a successful event!”
1)  I AM JUST GETTING STARTED, ANY SUGGESTIONS?.. YES,  I started my business by going to other events and looking at what they did.  If you are an exhibitor look at the busy booths, how are they set up.  Good ideas will create a life of their own.    If you are an organizer look over everything and then add your touches!

2) WHAT ABOUT SOCIAL NETWORKING?...The social networking phenomenon is one of your greatest marketing tools.  Facebook and email marketing are just an example of things to consider. Get to know it how these work and start using them as soon as possible!

3)  HOW DO I  PRICE MY ITEMS?...Don't get greedy.  Set a good profit and keep with it.  One suggestion is a pricing of 1 for $$, 2 for $$, or 3 for $$.  Give them an incentive to buy more!

4)  HOW DO I KNOW IF I HAVE A GOOD IDEA?...Would you buy your own items.   I always try to put myself in the place of the customer.  Are you excited about the presentation of your booth?  Is this something you would give as a gift.  Are you sleeping in the corner of your booth? That's a no no!

5)  HOW CAN I CREATE A POSITIVE EXPIERENCE AT MY EVENT?...Under promise and over deliver!  I have seen many promoters exaggerate about their event only to let down the customer.  I suggest not to oversell the event but be honest and leave some surprises.  If you can create the “WOW” factor when they attend, you will begin a positive word of mouth campaign. Leave them wanting more!

6)  HOW DO I CREATE A DATA BASE OF CUSTOMERS?...Collect names, addresses or important information at your event to send them an invitation next year.  It is also important to study where the attendees came from and how did they hear about the event.  This is a perfect opportunity to get demographics of who is attending.  Have them register for a prize

7)  HOW DO I INVOVE THE CUSTOMER?.... Talk with the customer.  Find out where they are from and what they like about your items.  Is there anything they wish you had?  Can you special make something for them and ship it.  Listen, listen and listen they may give you a new idea.  New ideas are needed to stay in business!

8)  WHEN SHOULD I START PROMOTING MY EVENT?...Start promoting your event at least 60 to 90 days in advance.  It may be Facebook or a listing on local calendar of events.  If you are an exhibitor, promote your next few shows whenever you are at a show.  You would be surprised how many customers will follow you if you just invite them!
 
9)  WHAT ABOUT COMPETITION?  The world is full of competition and never worry about what the others are doing.  Focus on being the best.  If you have a good item with a good price, you will do fine.  I have seen some exhibitors worry more about what the competition is doing than what they are doing. You have a talent or you would not be doing this.  Believe in yourself.  It is amazing how much money confidence brings in!

10)  WHAT IF IT DOESN'T WORK?...Expect the best but prepare for the worst.  All ideas take a little time to work and grow.   Be patient and surround yourself with talented and committed people that share your vision.

GOOD LUCK and I am always available to answer any question you may have!
Life Coaching is a favorite of Ron's.  One on One mentoring.  Helping to Discover your Destiny!
228-831-3020